Newsela
Meaningful classroom learning for every student.
Education • K-12 Education • Instructional content
201 - 500
Product Marketing Manager
August 31
🏡 Remote – New York
Newsela
Meaningful classroom learning for every student.
Education • K-12 Education • Instructional content
201 - 500
Description
• As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers. • Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market. • You will gather and synthesize insights and deliver them as product requirements. • Own planning and GTM execution for Newsela product and feature launches. • Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution. • Build and deliver enablement materials to ensure readiness of Newsela’s externally-facing teams. • Support go-to-market efforts to expand Newsela ELA’s reach in international markets.
Requirements
• You have a bachelor's degree in marketing, business, or a related field. • You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education. • You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas. • You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. • You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. • You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams. • You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.
Benefits
• Total compensation for this role also includes incentive stock options and benefits.
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