Account Based Marketing Manager

August 31

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OneTrust

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OneTrust empowers tomorrow’s leaders to succeed through trust and impact$1. .$1

Privacy Impact Assessment Automation • Data Mapping Automation • Cookie Compliance • Website Scanning • Vendor Risk Management

1001 - 5000

💰 $6.4M Venture Round on 2022-07

Description

• Direct ownership of ABM demand generation, both inbound and outbound for multiple product solutions • Develop an integrated program mix which takes an account-first approach to driving demand for the enterprise • Understands buyers within enterprise accounts – pain points, demographics, buyer group, technographics • Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, event and digital marketing execution • Oversight over ABM offering level marketing budget with deep understanding of CAC, CPMQL and pipeline metrics - ability to ask questions and identify problems • Ability to use market events to focus on cross-functional areas including messaging, campaigns, launches and net-new programs/initiatives • Deep understanding of ABM technology and measurement including 6sense, custom content platforms and salesforce reporting • Ability to develop strong relationships with global sales teams, becoming a trusted partner in account mapping, prioritization and deal support

Requirements

• 7+ years of SaaS account-based marketing experience • 4+ years working with ABM technology (6sense, SFDC) • Experience navigating cross-functional goals and initiatives, appropriate resourcing and prioritization to drive business value • Experience presenting program performance to executives • Flexible and growth mindset • Ability to work in a fast-paced, deadline-focused environment and manage multiple projects at the same time

Benefits

• Comprehensive healthcare coverage • Flexible PTO • Equity stock options • Annual performance bonus opportunities • Retirement account support • 14+ weeks of paid parental leave • Career development opportunities • Company-paid privacy certification exam fees • Specific benefits differ by country