Sales Development Representative

September 4

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Point B

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We solve the world’s most complex business challenges through leading industry expertise and capabilities.

Customer Experience • Growth Investments • Workforce Experience • Operations Excellence • Healthcare

501 - 1000

Description

• Meets or exceeds appointment setting and bookings goals • Directly supports the generation of new leads, meetings, solutions pipeline, and bookings through new and existing demand generation channels such as, outbound prospecting, webinars, website leads, relationship mapping for top customer growth plans, marketing sponsored events, network referrals, gated content, etc. • Conducts direct customer and prospect outreach leveraging approved Marketing content and messaging • Leverages “triple touch” prospecting for customer outreach (email, social selling on LinkedIn, and phone) • Identifies potential customer referrals and leads within the assigned industry and accounts • Utilizes prospecting and research tools, coordinates with assigned industry sellers to qualify leads and opportunities; prepares for and schedules target prospect meetings • Ensures a smooth handoff of before and after the target prospect meeting with information and setting clear expectations with internal sellers and prospects. • Effectively tracks and manages prospecting activities and maintains accurate and up-to-date information in CRM systems for collaboration with sales and marketing partners • Leverages best practices for increasing win rate of opportunities by supporting business development game planning meetings, including creation of dossiers, relationship mapping and other solution selling support at the Industry, Account, and Solution Pursuit level to increase win % • Direct customer and prospect outreach as guided by Industry and Solution priorities, leveraging approved Marketing content and messaging. • Partners closely with industry and solution sellers to align on top accounts and personas for executing your outreach • Generates leads from past buyer automation using ZoomInfo Enrich platform • Generates referrals from across the Point B network and ecosystem (including Point B’ers, alumni, partners, etc.) • Supports and drives conversion of inbound leads and MQL’s as assigned (example channels include webinars, events, gated content, website, etc.) • Supports continued firmwide adoption of sales and marketing tools, templates, processes, and best practices • Directs outreach and lead flow aligned to assigned industry marketing calendar to promote published case studies, webinars, thought leadership content, etc. to the right buyers  with the right content, at the right time • Supports team efforts and builds authentic relationships with individuals in work groups and teams • Consistently demonstrates and lives Point B cultural tenets and values. • Participates in firm culture activities to connect regularly with other Point B’ers (e.g., FW Ops Meetings, Geo Meetings)

Requirements

• B.A. or B.S. degree in business, marketing, or a related field (preferred) • 3+ years of corporate/business experience, professional services preferred, sales and business development, prospecting and appointment setting, customer facing delivery and customer service • Passion for growing Point B, connecting and building relationships at all levels • Proven track record in a sales or business development role, preferably in a B2B environment • Experience articulating value propositions and engaging prospects leveraging excellent communication skills, both verbal and written • Strong prospecting and lead generation skills, with experience in cold calling, email outreach, and social selling techniques • Demonstrated persistent and goal-oriented mindset with the ability to overcome objections and maintain motivation in a target-driven environment • Demonstrated ability to manage multiple priorities effectively and to quickly pivot and adapt to shifting priorities while staying aligned with Point B’s strategy and making an impact on strategic goals, leveraging strong attention to detail and organizational skills • Familiarity with CRM systems (e.g., Salesforce) and proficiency in using sales tools and Marketing technologies (LinkedIn Sales Navigator, ZoomInfo, Pardot, etc.) • Experience working effectively as a collaborative team player with cross-functional teams and contributing to a positive and supportive sales culture • Demonstrated self-starter who can work independently and deliver results • Strong business acumen and intellectual curiosity to rapidly learn about the services we are targeting in campaigns, along with the trends and challenges of the industries we are targeting • Experience using LinkedIn to do online research, Outlook for email and scheduling, Excel to extract and manage lists, and CRM systems for maintaining data • Demonstrated understanding of Point B services and capabilities and how to sell and market to clients • Knowledge of sales, marketing and selling strategies (tools, data, and processes)

Benefits

• The ability to chart your career path based on expertise and passions • An environment that encourages you to identify new opportunities and supports you in reaching your goals • The chance to have a balanced lifestyle by working with local or national clients in a flexible consulting model • The opportunity to further enable fun and collaborative culture with teams that are as passionate about their communities as they are about their clients • A comprehensive, flexible Total Rewards program that supports and recognizes each individual's unique needs and contributions to the firm