Product Marketing Manager

July 2

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Rho

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Experience, Rho. A global full-service CRO.

Clinical Trial Management • IND & NDA Submissions • Protocol Development • Regulatory Strategy • Program Management

501 - 1000

Description

• Own in-depth audience research to understand evolving needs and workflows of key customer segments, competitors, and ecosystem partners to inform Rho product positioning, audience segmentation, channel selection, and campaign planning. • Serve as the Voice of the Customer for all GTM activities, including—but not limited to—marketing campaigns, product launches, and outbound motions. • Create compelling and differentiated positioning, messaging, and value propositions, tailored to Rho customer and partner audiences. • Partner with our Content and Demand Gen team to generate Rho product awareness, demand, and activation through content creation, including thought leadership, website materials, engaging product demos, and high-value gated assets. • Own and execute all Rho product launches, working with cross-functional teams to deliver strong awareness and demand generation campaigns for new capabilities added to the Rho banking platform. • Serve as a liaison between the Product and Marketing organizations, ensuring customer insights are incorporated in product roadmaps and development, and launches are effectively planned and executed. • Collaborate with Sales leadership to manage the creation of sales enablement, playbooks, sales training, and other assets to support Rho's outbound sales and customer success efforts.

Requirements

• 8-10 years of experience leading product marketing in SaaS environments targeting 1 or more of our target customer audiences outlined above. • Based in New York City, the ideal candidate is a data-driven, ambitious, results-oriented individual who is eager to support new marketing strategies that drive growth. • Excellent written communication and leadership skills with the ability to collaborate across departments • Highly motivated and comfortable operating under ambiguity with high agency • Robust analytical skills with a track record of data-driven decision-making • The ability to transform sharp qualitative and quantitative research into actionable, differentiated positioning, messaging, and creative campaigns. • B2B sales background with a track record of selling to SMBs/Middle-Market is a plus. • Eagerness to have an impact. We love people with a chip on their shoulder! • Bachelor's degree in marketing, business, or a related field; MBA or equivalent experience preferred

Benefits

• Equity • Healthcare benefits • Paid time off