Lifecycle Marketing Manager

3 days ago

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Dorsia

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A members-only platform with access to coveted reservations at the most in-demand restaurants in New York, Miami, LA, The Hamptons, London, and San Francisco$1. .$1

11 - 50

Description

• Develop and Execute Lifecycle Campaigns: Create and manage comprehensive lifecycle marketing calendar that span the entire member journey, from onboarding and engagement to retention and reactivation. Utilize email, SMS, push notifications, and other channels to reach our target audience. • Member Segmentation: Leverage data insights to segment Dorsia’s member base, tailoring messaging and offers that resonate with different member personas and behaviors. • Cross-Functional Collaboration: Partner closely with Product, Business Partner, Design, and Creative teams to ensure lifecycle marketing efforts are aligned with Dorsia’s brand values and business objectives. • Retention Strategy: Develop and execute strategies to reduce churn and deepen member engagement, including loyalty initiatives, nomination programs, and win-back efforts. • Budget Management: Effectively manage lifecycle marketing budgets, ensuring resources are allocated to maximize impact and align with Dorsia’s overall goals. • Brand & Communication Strategy: Ensure all campaigns underscore the Dorsia USP, forwarding Dorsia’s mission & brand. • Data Analysis and Reporting: Track and analyze the performance of lifecycle campaigns, making data-driven decisions to optimize strategies and enhance campaign ROI.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 4+ years of experience in lifecycle, CRM, or email marketing, ideally within the luxury, hospitality, or tech industries. • Strong understanding of marketing automation platforms, experience with Braze preferred. • Proficiency in data analysis with experience using tools like Looker & Excel. • Excellent project management skills with the ability to execute and manage multiple initiatives simultaneously. • Exceptional copywriting and communication skills, with a keen attention to detail and an understanding of luxury brand messaging. • Collaborative mindset with the ability to work cross-functionally in a fast-paced environment. • Experience with member segmentation, journey mapping, and retention strategies. • A passion for exceptional dining experiences and a commitment to enhancing the Dorsia member experience.

Benefits

• Health insurance • Paid time off • Employee discounts