Digital Marketing Manager

3 days ago

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Beyond Identity

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Protecting your workforce, customers, and developers with passwordless, unphishable MFA!

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Description

• The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and lead generation. • This position is hybrid and requires a regular presence at our New York City office a few days each week. • Develop and execute comprehensive digital marketing strategies to achieve business objectives, including site visits and demo requests. • Manage and optimize digital marketing channels, including CRO, SEO, SEM, paid channels, email marketing, and online events. • Create and manage digital advertising campaigns across platforms such as Google Ads, Youtube, LinkedIn, Reddit, X, Meta, and others. • Collaborate with Product Marketing, Content and Social Media to develop engaging and relevant campaigns that resonate with our target audience. • Monitor and analyze website traffic, conversion rates, and other key performance indicators (KPIs) to optimize marketing efforts. • Utilize marketing automation tools to nurture leads and drive conversions. • Conduct market research to stay informed about industry trends, competitive landscape, and customer needs. • Work closely with the sales team to ensure alignment between marketing and sales efforts and to support lead generation initiatives. • Manage the digital marketing budget, ensuring effective allocation of resources. • Stay up-to-date with the latest digital marketing trends and technologies, and implement best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 5+ years of experience in digital marketing, preferably within the cybersecurity, technology B2B SaaS industry or within a digital agency. • Proven track record of developing and executing successful digital marketing campaigns. • Strong understanding of digital marketing channels, tools, and tactics. • Proficient in Google Analytics, Google Ads, social media platforms, and marketing automation tools. • Excellent analytical skills with the ability to interpret data and make data-driven decisions. • Strong project management skills and ability to manage multiple tasks simultaneously. • Excellent communication and collaboration skills. • Creative thinker with a passion for innovation and continuous improvement. • Experience in cybersecurity industry preferred

Benefits

• Unlimited PTO plus 13 Paid Company Holidays • Generous Medical, Dental, and Vision Plans • HRA Account - An additional $3500 (for employee only) or $6000 (for employee and dependent(s) per year to help offset some out of pocket expenses • Paid Parental Leave • 401K Plan • Fun Company Events • Competitive Salary + Equity Compensation Packages • Weekly company meetings led by our CEO promoting transparency and communicating company news