VERB Brands is a luxury digital marketing agency which helps brands reach affluent & HNW audiences through data, creative & media. We support brands across their search, media buying, social media & creative content. Backed by the Croud Group, we have international scale and technology to help our brand’s grow. 

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Marketing

Lead Croud’s marketing strategy and initiatives as US Marketing Director.

• Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives.
• Identify key marketing opportunities and challenges within the US market integrated with the global strategy.
• Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning.
• Oversee thought leadership efforts for Croud's new brand proposition.
• Manage the execution of marketing plans across multiple channels.
• Collaborate with various departments for consistency in messaging.
• Lead, inspire, and motivate the marketing team for high performance.
• Provide guidance, mentorship, and professional development to team members.
• Develop and manage external communication channels.
• Optimize the use of various channels for engagement and visibility.
• Stay updated on emerging communication platforms and technologies.
• Prepare regular reports on marketing activities.
• Align marketing strategies with business objectives to drive growth.
• Collaborate closely with the Lead Generation team for targeted marketing campaigns.
• Oversee the creation and distribution of external communications.
• Build and maintain relationships with media outlets and industry influencers.
• Manage crisis communication efforts effectively.

Marketing Director

Account Manager

Senior Account Manager for Croud's Retail Media team, driving digital marketing excellence.

• Set marketplace and retail media strategy that delivers profitable growth on behalf of our clients
• Understand the impact of retail media on the client’s business
• Deliver and oversee execution of strategies on key platforms
• Management of retail media network partnerships
• Support team on the day to day management of Amazon services for clients
• Build and maintain strong relationships with clients, vendors, and internal stakeholders
• Support client teams in trade negotiations with retailers
• Support business development by contributing to pitches and cross-selling capabilities
• Contribute to the growing global practice via participation in meetings and trainings
• Support the creation and deliver flawless client-facing reports
• Manage and develop Account Manager and Associates as applicable

Senior Account Manager, Retail Media

Lead paid search campaigns for Croud, a digital marketing agency.

Plan, create, manage, optimize, and forecast Google/Bing Ads accounts, including Search, Shopping (Performance Max), YouTube, Discovery (Demand Gen), and Display campaigns
• Execute and oversee paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing and reporting
• Establish strategies to deliver results against client goals and KPIs
• Build and maintain strong relationships with clients, vendors, and internal stakeholders
• Support business development by contributing to pitches and cross-selling Croud products to existing clients
• Create and deliver flawless client-facing reports, based on accurate data and insightful analysis
• Develop and deliver account development plans or roadmaps based on client campaign briefs or on client KPIs
• Collaborate with the Associate Director of Biddable Media and cross-channel teams to develop insightful, successful media strategies for clients
• Manage and develop team members including task delegation, training coordination, ad hoc constructive feedback, and Croud’s career development framework process.

VERB | powered by Croud Jobs in New York City