Marketing Director

2 days ago

🔄 Hybrid – Manhattan

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Logo of VERB | powered by Croud

VERB | powered by Croud

The Leading Performance Marketing Agency for Luxury & Premium Brands.

Digital Brand Strategy • Digital Branding & Identity • Concept and Idea Generation • Video & Post Production • SEO Strategy

51 - 200

Description

• Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives. • Identify key marketing opportunities and challenges within the US market integrated with the global strategy. • Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning. • Oversee thought leadership efforts for Croud's new brand proposition. • Manage the execution of marketing plans across multiple channels. • Collaborate with various departments for consistency in messaging. • Lead, inspire, and motivate the marketing team for high performance. • Provide guidance, mentorship, and professional development to team members. • Develop and manage external communication channels. • Optimize the use of various channels for engagement and visibility. • Stay updated on emerging communication platforms and technologies. • Prepare regular reports on marketing activities. • Align marketing strategies with business objectives to drive growth. • Collaborate closely with the Lead Generation team for targeted marketing campaigns. • Oversee the creation and distribution of external communications. • Build and maintain relationships with media outlets and industry influencers. • Manage crisis communication efforts effectively.

Requirements

• Strong background in marketing within an agency environment • Proven track record of leading and managing marketing efforts • Understanding of the US market, target audience, and competitive landscape • Deeply engaged with social media trends and innovations • Excel in inspiring, motivating, and developing teams • Skilled communicator, adept at engaging with diverse audiences • Keen eye for detail and a commitment to excellence • Experience managing budgets and making informed, commercially-smart decisions

Benefits

• Sales commission • Annual performance based bonus • 20 days vacation a year + 12 public holidays • Fully paid medical, dental and vision coverage • Dependent contribution to Medical, dental and vision coverage • Employer paid life insurance coverage • Enhanced parental leave • 401k matching plan • Wellness/Gym contributions • Free Citibike membership • Recruitment referrals bonus • Fruit, snacks, breakfast cereals and tea & coffee all provided • Agile working policy • Hybrid workspace benefit

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