Head of Marketing

July 20

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Vidmob

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Vidmob is the leading creative effectiveness platform for enterprise marketers.

Video • Creative Network / Marketplace • Stories Creative Solutions • Mobile-Optimized Video • Templated & Ready-Made Video

201 - 500

Description

• Lead the development and execution of comprehensive product marketing strategies that drive adoption, engagement, and revenue growth. • Own the product messaging, positioning, and GTM (Go-To-Market) strategy for new product launches and platform enhancements. • Collaborate with product management to ensure alignment on product features, benefits, and value propositions. • Fine tune our value propositions as they pertain to different customer segments (and regions). • Create, modify, and continually improve upon competitive analyses to help give our teams a deep understanding of the external landscape. • Define and execute brand strategies that enhance VidMob’s market presence and brand equity. • Oversee brand messaging, visual identity, and consistency across all marketing channels. • Drive initiatives to elevate VidMob’s brand recognition and preference among target audiences. • Develop and implement PR strategies to support product launches, market expansions, and thought leadership initiatives. • Cultivate relationships with industry influencers, media, and analysts to amplify VidMob’s presence in the market. • Manage media relations, including press releases, interviews, and speaking engagements. • Manage the approvals process for releases, pitches, and other press materials. • Mentor and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement. • Provide strategic guidance and support to the product marketing team in developing compelling narratives and effective marketing collateral. • Collaborate with global sales and service leadership to align marketing efforts with revenue goals and customer acquisition strategies. • Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for growth. • Develop and implement go-to-market strategies, pricing models, and promotional tactics to drive market share and revenue growth. • Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

Requirements

• Minimum of 10 years of progressive experience in marketing roles, with significant experience in product marketing, brand management, and communications. • Experience across Adtech/Martech, SaaS, advertising ecosystem. • Experience building and managing teams across marketing specialties. • Proven track record of success in developing and executing impactful marketing strategies within the technology or SaaS industry. • Data-Driven: Strong analytical skills with a data-driven approach to decision making and campaign optimization. • Leadership: Exceptional leadership and team management skills, with a track record of building and leading high-performing teams. • Smart and Fast Learner: Ability to quickly grasp complex concepts, adapt to new challenges, and stay ahead of industry trends.