Senior Manager, Channel Marketing

August 17

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Virta Health

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Helping people rediscover their spark through reversing type 2 diabetes, prediabetes, and weight gain.

healthcare • diabetes • corporate wellness • health tech • Digital health

201 - 500

Description

• Lead execution of email, direct mail, and SMS campaigns to millions of potential members, managing client preferences, optimization strategies, and more • Leverage our current martech stack + build in new automations to deploy all marketing with near-zero error and continued scalability improvements • Work with a leading direct mail vendor to send 5-10M pieces in 2025, and coordinate with our email and SMS vendors to support execution • Compile and analyze data from all marketing touchpoints and sharing insights across growth and other teams to drive iteration and improvement • Understand, shape, and implement our vision for impactful segmentation and personalization - creating and optimizing journeys for various client types, member profiles, etc. • Manage growing team of individual channel marketers, ensuring focus on execution and talent development

Requirements

• 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry • 2+ years of people leadership experience with strong EQ and leadership skills, including coordination with cross-functional teams to find solutions • A track record of success in standing up and scaling new marketing campaigns, tactics, and overall automation strategies • Experience with marketing automation and modern martech stacks and bringing automation and problem solving to decision making • Grit and a self-motivated - ready to hop in as needed to make the team successful in a fast-paced growth environment