Product Marketing Manager

September 6

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Vistar Media

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We're the world's leading end-to-end programmatic ecosystem for digital out-of-home.

DOOH • location-based media • ad serving • exchange • geospatial systems

51 - 200

💰 $1.3M Debt Financing on 2013-05

Description

• Develop and execute go-to-market (GTM) strategies that drive adoption of key features and tools across the Vistar demand-side platform, supply-side platform, and ad server. • Collaborate closely with existing product marketing teams to align on messaging, customer engagement tactics, and promotional activities. • Partner with the customer education and training lead to ensure that our customers fully understand and utilize our products through comprehensive training programs and resources. • Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content, and client engagement tactics (email, webinars, etc.). • Conduct internal and external research to demonstrate and showcase the value of key features and capabilities. • Create and refine detailed messaging that links each core feature to customer-oriented benefits, ensuring alignment across sales, marketing, and product teams. • Own the creation and maintenance of materials supporting sales and marketing of Vistar’s core products and services; ensure product marketing materials remain up-to-date with the latest product, partnership, and regional capability changes. • Analyze product feature adoption data and develop strategies to drive specific engagement goals, continually focusing on revenue generation and customer value. • Build and implement processes that enhance cross-functional collaboration and ensure seamless execution of product marketing initiatives.

Requirements

• Bachelor’s degree from a 4-year college or university in marketing, advertising, communications, business administration, or a related field. • 5 years of professional experience, with 2+ in B2B product marketing. • Specific experience in ad tech or programmatic media is strongly preferred. • Demonstrated success in executing go-to-market strategies, achieving product adoption, and driving customer engagement. • Proven ability to work cross-functionally with product, marketing, sales, and customer education teams. • Experience in building and implementing processes that improve team efficiency and drive business outcomes.

Benefits

• Flexible, fun start-up environment and culture • An approachable and accessible C-Suite • Comprehensive health benefits • 401k + match • Quarterly lifestyle stipend • Unlimited PTO and summer Fridays • Company-wide and team-specific entertainment budgets for both in-person and virtual team building • A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office • Sponsored Volunteer Events and Vistar Gives Back program • Biweekly expensed lunch perk for fully remote employees