Senior Integrated Marketing Manager, Enterprise

3 days ago

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Altana Technologies

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A Shared Source of Truth for the Global Supply Chain

AI • machine learning • tech • supply chain • global trade

51 - 200

Description

• Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targets • Partner closely with sales and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messaging • Manage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner • Own & drive execution within budget, logistics, timelines & vendor management • Manage budget and investment allocation across channels that maximize results • Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones • Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans • Develop strong cross-functional relationships and participate as a solution-oriented team member

Requirements

• 5-7 years of relevant and related marketing experience, preferably in B2B technology • Consistent track record of developing integrated marketing programs that deliver on pipeline targets • Strong strategic and creative thinking coupled with a passion for storytelling • Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life • A champion for data to help us measure success, iterate, and optimize • Curious and resourceful self-starter, with an ability to solve problems and seek new information • Extremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiency • Detail-oriented and have excellent follow-through • Strong communication and stakeholder management skills • Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team. • Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platforms • Available to travel up to 20% of the time

Benefits

• We love to collaborate, and we win as a team! • We are committed to engineering excellence • We value personal and professional development • We learn from diverse backgrounds and perspectives • We impact the world, from enabling developing countries to identifying drug traffickers