Digital Marketing Manager, Paid Social
September 10
🏢 In-office - Manhattan
Description
• Work in tandem with the Director of Paid & Organic Marketing to develop measurement strategies. • Own and flesh out our creative testing roadmap, including standing up process and ops for generating new content regularly. • Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights. • Assist in managing the day-to-day bidding and budget optimizations. • Stand up new campaign testing structures and even new channel expansion. • Assist in ideating new integrated marketing campaigns and managing their execution through launch.
Requirements
• You have 6+ years experience in paid social strategy and execution for high-growth retail companies. • You have worked cross functionally across design and data teams. • You are not afraid to experiment, learn, and try new things – all while focused on prioritizing growing incremental new revenue. • You have comfort working with raw data sets and extrapolating key insights to drive core channel changes. • You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative. • You care about fostering good relationships with your colleagues. • You have at least 6 years of experience at a high-growth retail company or startup. • Strong communication and interpersonal skills. • An analytical mindset with the ability to make data-driven decisions. • Experience working in a fast-paced, dynamic environment. • An eye for good creative and messaging. • High motor to always be learning and growing. • Experience building dashboards within Looker and/or Google Data Studio (if not the willingness to learn with some guidance). • Writer, creative, or content creator background. • Experience with other digital marketing channels like paid search, SEO, or even CRM.
Benefits
• Health, vision and dental insurance • Generous vacation policies • Competitive salaries with equity opportunities • Retirement savings plan options • Free eyewear (plus discounts for family and friends) • NYC dog friendly office with flexible hybrid work options
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