Manager, Finance Marketing - New York City

September 6

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Care.com

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Care.com is the world's leading platform for finding and managing high-quality family care.

Child Care • Special Needs Care • Senior Care • Pet Care • Housekeeping

501 - 1000

💰 $46.4M Post-IPO Equity on 2016-06

Description

• Conduct financial analysis to evaluate the effectiveness of marketing campaigns and initiatives, providing insights into ROI and performance metrics. • Collaborate closely with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact. • Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation. • Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics. • Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation. • Prepare and present financial reports and dashboards to senior leadership, highlighting trends, opportunities, and actionable recommendations. • Continuously monitor and analyze marketing performance, identifying areas for optimization and improvement.

Requirements

• Bachelor's degree in Finance, Marketing, Business Analytics, or related field. • 4+ years of experience in financial analysis, marketing analytics, or a related analytical role. • Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling. • Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies. • Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights. • Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders. • Proven track record of driving cross-functional collaboration and delivering results in a fast-paced environment.

Benefits

• Health insurance coverage • Life and disability insurance • Generous 401K employer matching program • Paid holidays • Paid time off (PTO)