Manager, B2B Marketing, Accutrade & Platform

September 7

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Cars.com

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Driving the future of automotive retail.

Digital Marketing • Automotive Online Advertising • Automotive Industry • Mobile Marketing • Automotive Online Marketplace

1001 - 5000

Description

• The Manager, B2B Marketing plays an integral role in Cars Commerce AccuTrade and B2B product solutions. • You will lead the introduction of disruptive SaaS solutions to the automotive industry through product go-to-market and sales enablement. • You will manage a Strategist and provide Marketing support to the business. • You will champion the growth of AccuTrade and its product lines with sales and our customers. • You’ll actively monitor customer count, revenue growth and sales satisfaction and leverage these signals for resources and tools. • This role will require you to be bold, proactive, and insightful with a strong grasp on B2B sales enablement and product marketing. • You will embody Cars Commerce values by taking ownership for the execution of marketing strategy and helping teams rise together to meet Growth Drivers.

Requirements

• Bachelor’s degree or equivalent work experience • 7+ years of product marketing and sales enablement experience; people management experience preferred • Saas experience and/ or understanding of dealership operations with demonstrated ability to distill complex product and feature sets to simple concepts and messaging • Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals • A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges. • Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business. • Excellent communication skills, with the ability to manage up, down and across • Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level. • A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.

Benefits

• Medical, Dental & Vision Healthcare Plans • 401(k) with Company Match + Immediate Vesting • New Hire Stipend for Home Office Set-Up • Employee Stock Purchase Program • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!