Critical Mass
We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.
Digital Marketing • Brand Launch & Experience • User Experience & Interaction • Design • Insight & Planning
501 - 1000
Business Development Manager
June 21
🏢 In-office - Manhattan
Critical Mass
We design experiences for brands we love. Anywhere we go, digital is our home. Canada + The World, Since ’96.
Digital Marketing • Brand Launch & Experience • User Experience & Interaction • Design • Insight & Planning
501 - 1000
Description
• Successfully close qualified leads within targeted accounts and verticals; 60% of effort will be focused on screening and qualifying in-bound leads, and 40% on securing new opportunities through consultant relations, conference attendance and relationship building, etc. • Understand and internalize CM’s client criteria and be able to screen inbound leads • Work closely with our NB Coordinator to ladder opportunities for exec review • Support the development of RFP / RFI responses and presentations, mobilizing the team in the development of the solution under tight timelines. Must be able to inspire confidence from team members and guide the team through the response process effectively. • Must be comfortable with working with all members of CM, from junior designers to senior leadership • Cultivate and maintain relationships with sister agencies, as well as complementary technology and marketing partners, to develop new opportunities, joint business plans, and value propositions • Represent the company at networking functions and other industry-related events through (e.g., networking, speaking, and/or other business-building activities) • Able to draw from industry insights, past client work, and client needs to help formulate the strategy and proposed solution in collaboration with the team • Contribute input and insight to regular reports, ongoing plans (business development and marketing), pipeline status and our new business dashboard • Remain actively available via phone, e-mail, and chat for real-time discussions on opportunities, process, team collaboration, status, etc. • Support outbound lead generation efforts at key moments in the year, partnering with our Marketing team to develop and distribute strategic content for prospecting efforts • Through research and investigation, grasp the client’s unique business needs and pain points, and develop responses and interactions that connect with the client and demonstrate that CM understands their business • Must possess strong intellectual curiosity and desire to understand and solve client problems and pain points • Contribute to our business development and marketing strategies by being a key participant in quarterly, annual and ad hoc planning discussions • Use your strong critical reasoning skills to provide meaningful, well-reasoned critiques and suggestions on the direction of a variety of initiatives, including the direction of the department, agency, or a particular pitch
Requirements
• 4-6 years in an interactive agency environment or other related service industry • Experience developing relationships with key industry players; able to build relationships with sophisticated Fortune 1000 buyers within the interactive space to close new opportunities for CM • Experience working in an agency environment, on a highly-visible and nimble team • The ability to cultivate trust and credibility with peers and maintain strong working relationships at all levels of a distributed organization • Excellent oral and written communication skills (i.e., the ability to formulate, write, and succinctly communicate our value, strategy, and proposed solution on client opportunities) • A demonstrated ability to work in a highly entrepreneurial setting where ‘many hats’ must be worn and decisions need to be made quickly with minimal management direction • A strong work ethic and a willingness to be a true team player who is results-oriented, flexible, patient, adaptable, persuasive, and diplomatic • An ability to maintain at least a working knowledge of what we do at an agency like CM (e.g., digital marketing, digital strategy, consumer insights, brand development, website development, content production, creative automation, search, social, content management, e-commerce, data science, etc). • Must have experience with pitching industry-leading technology solutions. • General management experience (especially account management) experience a plus
Benefits
• Strengthen opportunity for continuous learning • Improve collaboration and team relationships. • Increase employee engagement
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