Head of Product Led Growth

August 16

🏡 Remote – New York

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Logo of FormAssembly

FormAssembly

The trusted data collection platform that helps power essential workflows and improve data stewardship.

Web to any Salesforce Objects • Web Forms • Web Surveys • Web Form Builder • Web-to-Lead

51 - 200

💰 $2M Venture Round on 2021-01

Description

• Overall revenue responsibility for the Self Service portion of the business • Focus on identifying and owning key growth and conversion drivers for self service • Understand and document the platform’s end to end user journey and conduct research to analyze product usage and customer engagement behavior that leads to expansion and upsell opportunities • Ability to run short term tests and refine marketing approaches using measurable outcomes with the goal of achieving improved Customer Lifetime Value from a bottom’s up approach (user led) • Create a cohesive justifiable strategy and/or framework around product led growth. • You will work with Marketing and CS to understand the activation journeys, start messaging for users, retention profiles and provide recommendations on solving for areas of improvement • You will work with Product Managers to understand the platform initiatives and where self service automation can be implemented. • You will be responsible for our trial experience including sign ups and conversions and measure metrics against the business goals.

Requirements

• 5+ years of experience • Experience working for a SaaS platform; B2B or B2C • Experience working for a high growth startup or company • Experience managing a revenue generating product line with growth needs • MBA with an engineering or technical undergrad would be a plus!

Benefits

• Health benefits (health, dental, vision) for Team Members based in the United States • Mental Health benefits with SpringHealth • 401(k) with 4% company match • Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees. • 9 paid company holidays • Flexible work schedule; work from anywhere! • Generous Paid parental leave (up to 16 weeks) • Charitable contribution match • Budget for professional development • Company provided Mac laptop

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