Senior Lifecycle Marketing Associate
Yesterday
🏢 In-office - Manhattan
Description
• Design and execute feature release campaigns that drive word-of-mouth and referral • Design and execute lead nurturing campaigns that guide SMB and solopreneur buyers through our sales funnel • Design and execute lifecycle marketing campaigns that improve conversion & retention • Showcase the value of our platform to potential GlossGenius buyers through relevant and personalized messaging • Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results • Become a customer engagement expert specializing in email marketing, customer journeys, personalization tactics, and cross-channel strategies • Utilize quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our lifecycle marketing programs • Provide regular reporting and insights to key stakeholders on program performance
Requirements
• 3+ years experience in a Lifecycle or email marketing role at a B2C or B2SMB company, with a preference for those with SaaS experience; strong preference for experience at a high-growth company with a self-serve funnel and a range of customer sizes • Proven success at increasing conversion rates and messaging engagement via lifecycle campaigns • Experience with and understanding of lifecycle experimentation including A/B and multivariate testing • Strong domain knowledge of email, push, in-app, and SMS marketing channels • You’re comfortable with both quantitative and qualitative data, spotting red flags, and working with colleagues to design and launch lifecycle programs that address them • Experienced with Iterable & Hubspot preferred (similar mobile-first marketing automation software, like Braze/Customer.io, also accepted), Looker and/or Tableau, Mixpanel/Amplitude, strong fluency in SQL a major plus • Knowledge of HTML & CSS for email • Excited about using AI to increase productivity and campaign performance
Benefits
• Flexible PTO • Competitive health & dental insurance options, with premiums partially covered by GG • Fertility and adoption benefits via Carrot and Kindbody • Generous, fully-paid parental leave policy • 401k benefit - employees are eligible to contribute starting day 1 of employment • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses • Pre-tax commuter benefits • Dependent Care FSA • Home office stipend • Team Bonding: As a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year.
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