Director of Partner Marketing

August 31

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Melio

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Keeping Small Business in Business

small business payments • accounts payable • accounts receivable • online payments • business to business payments

501 - 1000

Description

• Build and lead the strategy for co-marketing programs, ensuring alignment with partners’ needs, department KPIs and the company’s broader business objectives. • Develop a comprehensive playbook for campaigns aimed at driving the adoption of Melio’s products through partnership networks, with a focus on measuring and optimizing effectiveness. • Design and implement engagement plans that drive partner customer adoption, including the creation, distribution, and tracking of co-marketing assets. • Monitor, analyze, and report on campaign performance to identify areas for improvement, share insights, and provide regular updates to both internal and external stakeholders on outcomes and best practices. • Collaborate with Business Development, Product, and Performance Marketing teams to ensure partners are fully equipped with the content, tools, and product knowledge needed to effectively promote Melio’s co-marketing program. • Cultivate and maintain strong, mutually beneficial relationships with key external partners, ensuring alignment with company goals and fostering long-term collaboration.

Requirements

• 8+ years of experience in marketing, with a focus on B2B or B2B2C co-marketing, customer, channel partner, or partnership marketing required. • 5+ years of experience in financial technology, payments, or financial services, and growing product-led organizations is a must. • Hands-on experience developing and executing co-branded marketing campaigns across various formats (email, digital, social) and measuring partner-driven success. • Strong interpersonal skills, capable of forging and maintaining professional, positive relationships with internal stakeholders and external partners while also creating buy in. • Strategic thinker skilled in identifying marketing opportunities, while multitasking and managing multiple deliverables in a dynamic and fast-paced environment. • Strong project management skills with meticulous attention to detail. • Demonstrated ability to lead, manage, and mentor teams, ensuring the achievement of business goals and individual development. • Bonus points: Experience working with SMBs or Accounting Firms or Accountants. • Bonus points: Experience in SaaS (Software as a Service) marketing

Benefits

• Competitive compensation packages: We strive to make each and every employee feel valued and appreciated. • Medical, Dental, and Vision: We offer generous and highly competitive plans with up to 100% employer-paid coverage, FSA and HSA. • 401K matching and stock options: Feel the investment of working at a hyper-growth startup. • Wellness: We take a holistic approach to wellness at Melio with a focus on providing financial, physical, emotional, social, and community support for our employees. • Time Off: Time to rest and recharge is a priority for us. We offer competitive vacation time, sick days, holidays, parental leave and wedding days to allow you to take the time you need, when you need it. • Food perks: Enjoy our fully stocked kitchens, along with a weekly Seamless stipend and plenty of catered meals each week. • Office culture: Thrive in our collaborative offices in New York City or Denver, in a hybrid working environment. We are dog friendly as well! • Growth and development: Lean on the diverse team to foster professional and personal growth through workshops, mentorship programs, and team building activities.