Demand Generation Manager

5 days ago

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Cytora

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Powering the future of commercial insurance.

Machine Learning • Artificial Intelligence • Commercial Insurance • Commercial Underwriting • Risk Modelling

51 - 200

💰 Series B on 2019-04

Description

• Designing, drafting and sending Cytora’s monthly Making Risk Flow Digest on LinkedIn • Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector • Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page • Planning and executing a range of events, including conferences, partner, sponsored and community events • Ideating, creating and executing Cytora’s organic and paid advertising campaigns across paid search and social, continuously optimising and trying new experiments • Coordinating and collaborating with creative agencies ensuring the highest quality standard and brand alignment • Creating effective, both regular and ad-hoc demand-generation campaigns which target Cytora’s ideal audience • Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working • Developing a deep understanding of customers, products, and the buyer’s journey including customer persona management and buying preferences • Be responsible for Cytora’s website, including optimisation and performance

Requirements

• Experience running multiple types of events, both small and large • Demonstrative experience in running multiple different types of campaigns (digital campaigns are a must) • Experience in B2B enterprise SaaS company (insurance industry background is a big plus) • Out of the box thinking, experience of creating and executing innovative and creative campaigns • Team player with a strong, proactive attitude, willing to wear multiple hats • Passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company • Good copywriting skills would be beneficial

Benefits

• Competitive salary and stock options • Fully remote • Fun, vibrant and energetic environment with people that want to make a difference • Opportunity to learn and build new skills in an expanding business