Senior Director, Product Marketing

5 days ago

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Zinnia

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Zinnia is Where Complexity Ends and Simplicity Begins$1. .$1

Life Insurance and Annuity Administration • Agent Licensing & Commissions • Digital Operations • Digital Transformation • Software

1001 - 5000

Description

• Zinnia is an innovative Insurtech simplifying how people buy, sell, and administer insurance products. • Shape the go-to-market strategy for SaaS products as Senior Director, Product Marketing. • Lead a team of product marketers and be the voice of the customer. • Collaborate with cross-functional teams in driving demand generation and product positioning. • Conduct market research to understand trends and customer needs. • Create go-to-market plans and sales enablement materials for product launches. • Act as a product evangelist at industry events and analyze marketing performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred. • 10+ years of experience in product marketing, preferably within the tech or SaaS industry • Proven experience in tech or SaaS product marketing, or a strong understanding of financial services products and services. • Demonstrated success in launching and scaling SaaS or tech products. • Strong leadership skills with experience managing and mentoring teams. • Ability to collaborate cross-functionally in the firm. • Excellent communication, writing, and presentation skills, with the ability to influence stakeholders at all levels. • Analytical mindset with the ability to leverage data for decision-making. • Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Benefits

• health/dental insurance • parental leave • profit sharing • 401(k) • incentive/bonus opportunity • tuition reimbursement • and so much more