Senior Manager, Marketing Planning & Performance Analysis

6 days ago

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501 - 1000

💰 Series D on 2022-05

Description

• Analyzing and translating marketing data into strategic plans, insights, and recommendations • Own planning models for marketing funnel targets • Building and managing marketing funnel forecast models • Own all Marketing Channel and Marketing Campaign Optimization Reporting & Analysis • Partner with Data Science to maintain and evolve attribution models • Build site performance reporting and analysis scorecards • Own Brex.com performance reports and dashboards • Partnering with the SEO team for events, audiences, and reporting in GA4 • Pipeline performance forecasting, trends, analysis, insights • Marketing Budget/Spend forecasting trends, analysis

Requirements

• 5+ years in a Marketing Analyst role • Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST • Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred • Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required • Experience with website analytics, understanding and translating key website metrics and events required • Experience with using data to plan campaigns and forecast demand delivery required • Experience with building marketing target models and forecasting demand required • Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required • Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level