Product Marketing Lead - Platform

2 days ago

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RavenPack

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Quickly extract value and insights from large amounts of unstructured content.

sentiment • news analysis • news analytics • news sentiment • automated news analysis

51 - 200

Description

• Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product’s unique selling points. • Craft compelling content across various marketing channels including websites, email campaigns, social media, and presentations to effectively communicate the product’s value proposition. • Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs. • Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally. • Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption. • Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.

Requirements

• BS degree in Finance, Marketing, or a related field. • At least 7 years of professional experience in finance, with a deep understanding of financial workflows or research. • Experience in product marketing or management within the finance or technology sectors. • Solid knowledge of marketing strategies, digital marketing tools, and market research techniques. • Effective presentation skills, particularly to financial professionals such as traders and portfolio managers. • Project management skills. • Familiarity with finance and research tools like Bloomberg Terminal, RMS, AlphaSense, etc. • Experience in startup environments and a proven track record in the successful go-to-market of new technology products. • Demonstrated ability to influence across various levels within an organization and manage complex projects with multiple stakeholders.

Benefits

• Competitive pay (exact compensation varies based on skills, experience, and location). • A dynamic, innovative work environment with a high degree of autonomy. • Hybrid work setup with a blend of in-office collaboration and remote work. • Opportunity to be part of a groundbreaking product launch that could redefine industry standards. • RavenPack employees also enjoy a hybrid work environment with 3 days a week in the office. • Large amount of day-to-day autonomy.